FLORENCE, ITALY
Nothing great is built alone.
A strategy & creative studio.
ATELIER PELLEGRINA. 2025
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[ WHAT WE DO ]
Strategy and creative, under one roof.
Two disciplines. One direction.
The strategy underneath, and the identity and growth built on top of it.
I
STRATEGY
Positioning, messaging, foundation.
From naming and verbal identity to the growth systems that carry it forward.
II
IDENTITY
Visual systems built to last.
Logo, typography, color, photography direction, and the rules that keep them legible across every surface.
III
GROWTH
Channels your brand lives on.
Social, search, paid, email, content, analytics. Run by the studio, not handed off.
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Brands aren't punished for being bad. They're punished for being forgettable.
The cost compounds before anyone notices.
0.05s
Users decide to stay or leave a site.
Behavioural Science, Google Research
38%
Abandon sites they find unattractive.
Adobe Digital Index, 2023
43%
Higher ROI from outsourced strategy vs in-house.
Deloitte Marketing Trends, 2024
[ HOW WE WORK ]
A studio you sit beside, not one you hand off to.

Every brand we build follows the same shape. Conversation. Foundation. System. Continued.
01. CONVERSATION
First we talk. About the brand you mean to build, what it stands for, who it speaks to.
02. FOUNDATION
Then we shape the strategy. Positioning, voice, the architecture beneath every decision that follows.
03. SYSTEM
We design the identity. Logo, type, color, photography. Built to live across every surface.
04. CONTINUED
Then we stay. As long as the brand needs hands. One studio, one direction.
[ WHAT YOU LEAVE ON THE TABLE ]
Most brands aren't losing because of bad products.
They're losing because strategy, identity, and digital presence were built by three teams who never spoke. The cost compounds quietly. In unconverted visitors, in soft positioning, in a brand that looks like a dozen others.
Reduction in paid-acquisition cost.
What a hospitality client cut from CAC inside six months of working with us, by rewriting the positioning before re-running the ad spend. Most agencies start with the ads.
Lift in organic traffic in six months.
What a culinary institution gained when search strategy was built into the brand foundation, not bolted on afterwards. Search rewards brands that know what they are.
Booking page bounce rate.
What a private chef's booking page held against the 50 to 70 percent industry average. When the page is built into the brand rather than bolted on, it becomes the highest converting surface in the funnel, not the bottleneck most studios leave it as.
[ THE ATELIER ]

A studio you can call by name.
Atelier Pellegrina is a brand strategy and design studio. The work is intentionally exact, every brief shaped under one roof, from strategy through identity to growth.
[ BEGIN AN INQUIRY ]
Tell us what you're building.
Wherever your brand needs hands, we'll figure out the right shape together.
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